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    READER BILL RABINOVITCH RAISES A VERY IMPORTANT ISSUE IN RESPONSE TO GABRIELA GALATI’S ARTICLE ON THE AESTHETICS OF THE NEW iOS7 and its phenomenological consequences. Bill connects minimalism to the new not mimetic and iconic design of the new iOS7 as more of the same. He says:
    ‘Raises the question of how Apple’s iOS7 serving as virtual doorways or windows has evolved as pre-framing devices in influencing the feeling of how art is experienced & perceived in the mind — which for me leads to the question of the evolution of new OS’s for perceptually enhancing the power of art seen on these devices & even new concepts of art making related to them. ( I met & uniquely videoed Steve Jobs a few times never shown ).

    I believe one of the videos I did of Steve Jobs touches on a better answer — of what should be conveyed in making things more appealing in deeper ways as experienced, not more minimal & less engaged with real meaning. Jonathan Ive’s design philosophy “Minimalism” of iOS7 has for a long while become boring in the NYC art world I’m part of by artists & collectors alike — not considered relevant to newer ways of exploring art. After all what do artists know?’ 

4 thoughts on “iOS7 IS MINIMAL AND BORING

  1. Ok… In order to get to a satisfactory conclusion about that new device (iOS7) we need to talk about symbolism, which is the representation of a virtual idea into something concrete. Why humans need symbols? The answer to that may relay in the necessity to simplify complex chains of ideas for utilitarian use. When an individual refers to a symbol, he is basically talking to the accessibility of expectations. In another words, the person that observes the symbol has a preconception of ideas in a certain order that enhance the understanding of a message. The symbol depends on its content, and its content depend on us. Jonathan Ive is betting that by reducing those symbols in the iOS7 to a minimal expression we will increase the chances to connect distinct thoughts together in order to achieve a specific goal. The minimalist symbology depends on its content and the special way in which that content is accessible. In reality we’re confronting practicality with enticement. The symbology depends in our ability to extract significance from it or the capacity of the symbol to provide us with information. If the new symbology is not attractive enough to let people finding what they want due to esthetics, the result could be a contradictory situation in which “users” wont reach an estate of wonder since their minds won’t be exited and focused to reach their expectations. In theory, talking about minimalism as a magic trick, the best performances are those that require simplicity and lack of elaboration, because they reassure the audience of a certain security. With simplicity, the margin for awareness becomes larger given that the learning process is shorter, which makes truth more accessible. In these cases, the technology has to be more clever demonstrating creativity and knowledge, reaching for unknowns that the public disregards or ignores.

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