OUR COLUMNIST AVILA REFLECTS ON THIS WEEK’S AUCTION RECORDS BY SAYING:
‘Are hedge funds (and reach people) addicted to art, or they think that we are stupid when art prices for mediocre works (if not plain crap) skyrocket?
The essence of any addiction’s beginning is based on the cognitive process of knowledge. An individual reiterates the same action because it produces some sort of satisfaction (in the hedge funds’ case, the objective is the addiction to increase the value of their investments without any regulation). This gratification is completely subjective to the individual, and usually requires numerous trips up and down the stairs of understanding. On each step we make, a connection of ideas is reached producing pleasure, which is the compensation from our imagination for the energy and risk spent on the process. After a while, our minds decide that the repetition of the same process is no longer attractive; that the knowledge acquired by the same activities doesn’t produce new reasoning because we wear down the platforms of understanding, falling in the space left between the steps. Still, our stubborn minds redevelop the same process because that is the way in which we have learned to survive since childhood, by repeating actions and events until we reach our goals, or until somebody tell us to stop…
If they want me to believe that Warhol is good, as an artist, my offer is this… NOTHING’
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