OUR COLUMNIST MIKE REFLECTS ON SAATCHI’S ‘NEW ORDER’ PART II:
‘This exhibition is not about art. This exhibition is about the power of marketing to create a ponzi scheme. Once a piece is bought then the ball starts rolling. The marketing can then hail the artist as the new Hirst, with prices inflating and the works being traded up and back and forth at a profit each time for the gallery and the investors. It will end with the focus changing to a different artist, and those left with the poor quality visual product will be left with a steep drop in monetary value (any artistic value is negligible as pointed out in this article), but those in early enough will have made a return on investment.
Saachi is a marketer and a powerful one at that. The British government should buy this whole exhibition and make a bonfire to proclaim that “British” art will no longer be defined by marketers working for profit. This would be a much better use of the British taxpayers money than sending soldiers to Iraq ever was.
This exercise is about profit, power, and connections, not art, and the artists who are probably thrilled to be part of it are also going to suffer for it’