OUR COLUMNIST SCULPTURESTEPH AND HER POST-HEGELIAN VIEW OF, FOR EXAMPLE, CHARLES SAATCHI’S COLLECTING HABITS:
‘I would argue that the master does not view the slave as an individual thinking being, or a person who would have any option of ‘free thinking’. Running away from captivity would also be relatively pointless as (if referring to slavery of the past) ‘legally’ the slave would not have been viewed as a captive being but as the masters property by society.
In a more abstract context, the ‘master’ is likely to be less concerned about the ‘slaves’ awareness of his/ her possibility of freedom by running away, as on the example of consumerism, the ‘slaves’ do not necessarily see themselves as ‘slaves’. They are under the impression that they made a personal democratic consumer choice when buying products.
On how conscious or free these consumer decisions are; there is an interesting program, ‘The Century of the Self’ by Adam Curtis, introduced with the words: The history of Public Relations also known as manufacturing the public consent…
If you watch it, bare in mind that Saatchi, for example, together with his brother started of his career with an advertising agency, Saatchi & Saatchi, supposedly the largest advertising agency in 1980…’